How Apple's Supply Chain Fared During the 3G Rollout

The article that found discusses how Apple’s supply chain stood up after the launch of the 3G iPhone. According to the article Apple’s physical supply chain processes including manufacturing, inventory and logistics worked very well what the part that fell behind was its digital supply chain. In which lots of customers from 21 countries had to wait a long time to get onto iTunes and be able to go through their final stage of syncing their iPhones. In an AMR research conducted in 2008 about the “Supply Chain Top 25” Apple took the number one spot with its magnificent software interfaces and top design goods. Apple was able to beat the competition with its mechanical and financial benefits and high inventory turns with minimal material and capacity limitations to grow that has allowed them to have a zero-marginal cost on its digital supply-chain. The success of Apple being able to meet the demands of its customer for the Apple 3G iPhone came with the Apple making the essential components well in advance and upgrading the basic information systems so that it could meet the high demand of customers on the iTunes store. Relating the article to our chapter we see how it is essential for a business to have a good supply chain because it gives them the ability to meet the demands of its customers at a faster pace and in a more seamless manner. Like Apple, Dell’s success came from the ability to maintain close contact with its customer and removing the middle men and by at same time having a close relationship with its shippers and manufactures.

Wailgum, Thomas (2009). How Apple’s Supply Chain Fared During the 3G Rollout. Retrieved October 13, 2009. From PC World: http://www.pcworld.com/businesscenter/article/148429/how_apples_supply_chain_fared_during_the_3g_rollout.html

Chapter 7: Networks, Telecommunications, and Mobile Technology

Upcoming Technology Promises Improved Mobile TV

This article is about the upcoming technology system mobile technology IMB (Integrated Mobile Broadcast) developed by IPWireless. IMB technology will open the door for more mobile TV channels and better picture quality. This new technology makes it possible to use more bandwidth per channel, along with allowing operators the ability to offer more channels to its customers. Mobile TV isn’t the only application that IMB can be used for, it also allow any application that needs to be sent to a lot of the same data to a large number of users the capability to do so. Along with this capability you’re also able to use digital radio, application and content downloads, as well as access internet services.

One of the downsides is that in order for IMB to work you phone needs to be equipped with an IMB chipset. To solve this problem IMB is coming out with an accessory that will be added to your phone. IMB decided to go this route instead of trying to get phone makers to include the chipset on the phones because they are looking for the right phones that can provided the services to support Q3 or Q4. Although it hasn’t been integrated into any phones yet some companies that are supporting the new IMB include: SingTel, Softbank, Telstra, T-mobile and Vodafone. By demonstrating the support of this companies we can see how this is something truly innovative that will be in high demand soon. As we learned in chapter 7 having a business will full online capabilities is very important now a days. By having a system such as IMB business are able to transmit more data at a faster pace and to larger amount of customers. By IMB providing more bandwidth the frequencies will allow for better picture quality of videos that you can send to customers or potential customers.

Ricknas, Mikael (2009). Upcoming Technology Promises Improved Mobile TV. Retrieved October 7, 2009. From PC World: http://www.pcworld.com/businesscenter/article/171667 /upcoming_technology_promises_i...